Bibliographic Details
Authors and Corporations: King, Robert L.
In: Journal of Advertising, 17, 1988, 1, p. 52-52
published:
Board of Directors, American Academy of Advertising
Media Type: Article, E-Article

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further information
Physical Description: 52-52
ISSN: 0091-3367
1557-7805
published in: Journal of Advertising
Language: English
Subjects:
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras6
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VI Archive
JSTOR Business II Archive