| Authors and Corporations: | |
|---|---|
| In: | Journal of Advertising, 17, 1988, 2, p. 26-32 |
| published: |
Board of Directors, American Academy of Advertising
|
| Media Type: | Article, E-Article |
| Physical Description: | 26-32 |
|---|---|
| ISSN: |
1557-7805
0091-3367 |
| published in: | Journal of Advertising |
| Language: | English |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>A series of new warning labels presenting information on specific research on the hazards of smoking recently has been developed by policy makers. The overall objective of the new series is to generate a response of belief in the risks of smoking and, ultimately, to influence smoking behavior. This investigation explores the perceived believability of the warning label information among young adults and suggests a number of implications from the results.</p> |