APA Citation

King, R L.(1988). Review: Standard wörterbuch fur werbung massenmedien und marketing (Standard Dictionary of Advertising Mass Media and Marketing). Journal of Advertising, 17(4), 60-60.

MLA Citation

King, Robert L. "Review: Standard Wörterbuch Fur Werbung Massenmedien Und Marketing (Standard Dictionary of Advertising Mass Media and Marketing)". Journal of Advertising, 17.4 ( 1988 ): 60-60.

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