| Authors and Corporations: | |
|---|---|
| In: | Journal of Advertising, 19, 1990, 4, p. 18-26 |
| published: |
Board of Directors, American Academy of Advertising
|
| Media Type: | Article, E-Article |
| Physical Description: | 18-26 |
|---|---|
| ISSN: |
0091-3367
1557-7805 |
| published in: | Journal of Advertising |
| Language: | English |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>Media owners and managers possess great power to select (and reject) advertising submissions. Regardless of the directives (or absence) of any self-regulation code, no television station must accept any commercial advertising it does not wish to carry. This study requested descriptions of the standards, guidelines and day-to-day concerns from U.S. commercial broadcast stations, asking the policies, procedures and nature of standards for deciding which commercials are acceptable for broadcast.</p> |