Audience-driven Web Design: An Application to Medical Web Sites

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Bibliographic Details
Authors and Corporations: SWENSON, JENNI, CONSTANTINIDES, HELEN, GURAK, LAURA
In: Technical Communication, 49, 2002, 3, p. 340-352
published:
Society for Technical Communication
Media Type: Article, E-Article

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further information
Physical Description: 340-352
ISSN: 1938-369X
0049-3155
published in: Technical Communication
Language: English
Subjects:
Collection: sid-55-col-jstoras14
JSTOR Arts & Sciences XIV Archive
Table of Contents

<p>◆ Presents a case study in audience-driven Web site design that addresses elements of medical Web site credibility ◆ Describes a conceptual framework that identifies elements of credibility and guides our discussion of audience-driven Web design</p>