Beteiligte: | , |
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In: | Journal of Public Policy & Marketing, 32, 2013, S. 106-111 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 106-111 |
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ISSN: |
0743-9156
|
veröffentlicht in: | Journal of Public Policy & Marketing |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>The binational household, in essence, is a marriage of cultures, providing a bridge between previously disconnected cultural dispositions and consumption experiences. This essay posits that studying the role and impact of this culturally diverse micro-setting adds to the field's knowledge and appreciation of culturally heterogeneous interactions. Understanding the impact of the binational family has several societal and public policy implications. The authors challenge researchers to think of the binational family as an important and relevant context in which to explore marketplace diversity, inclusion, and creativity.</p> |