Scaraboto, D.(2013). Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets. Journal of Consumer Research, 39(6), 1234-1257. doi:10.1086/668298
MLA CitationScaraboto, Daiane. "Frustrated Fatshionistas: An Institutional Theory Perspective On Consumer Quests for Greater Choice in Mainstream Markets". Journal of Consumer Research, 39.6 ( 2013 ): 1234-1257.
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