The Consumer Jury Method of Measuring Advertising Effectiveness: A Case Study

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Bibliographic Details
Authors and Corporations: Cross, James S., Eldridge, Roswell G., Barbarossa, Rosemary
In: Journal of Marketing, 16, 1952, 4, p. 435-439
published:
American Marketing Association
Media Type: Article, E-Article

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further information
Physical Description: 435-439
ISSN: 0022-2429
published in: Journal of Marketing
Language: English
Subjects:
Marketing Notes
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
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