| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 33, 1969, 4, p. 32-36 |
| published: |
American Marketing Association
|
| Media Type: | Article, E-Article |
| Physical Description: | 32-36 |
|---|---|
| ISSN: |
0022-2429
|
| published in: | Journal of Marketing |
| Language: | English |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>The author provides an insightful discussion regarding the role of product managers and their importance to the organization. He indicates the many inter and intra company interfaces and problems associated with the product manager position. Recommendations are given for improving product management effectiveness.</p> |