| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 28, 1964, 2, p. 38-40 |
| published: |
American Marketing Association
|
| Media Type: | Article, E-Article |
| Physical Description: | 38-40 |
|---|---|
| ISSN: |
0022-2429
|
| published in: | Journal of Marketing |
| Language: | English |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>Every year hundreds of thousands of graduates of American colleges and universities enter business, with almost no knowledge of international business relationships. How can marketing educators help to correct this deficiency? The author of this article has a very practical suggestion, based on the development of a different type of course in basic marketing.</p> |