On the Nature of Specialty Goods

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Bibliographic Details
Authors and Corporations: Luck, David J.
In: Journal of Marketing, 24, 1959, 1, p. 61-64
published:
American Marketing Association
Media Type: Article, E-Article

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further information
Physical Description: 61-64
ISSN: 0022-2429
published in: Journal of Marketing
Language: English
Subjects:
The Forum
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VII Archive
JSTOR Business II Archive
Table of Contents

<p>Among the three classic categories of consumers' goods-shopping, convenience, and specialty goods-the "specialty" category sometimes has been relegated to minor importance. This article vigorously defends the primary importance of specialty goods in marketing theory. Four different reasons are given as evidence.</p>