Beteiligte: | |
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In: | Journal of Marketing, 25, 1961, 3, S. 30-34 |
veröffentlicht: |
American Marketing Association
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 30-34 |
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ISSN: |
0022-2429
|
veröffentlicht in: | Journal of Marketing |
Sprache: | Englisch |
Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>An Operations Research task group was assembled at the Sun Oil Company to consider future product policies. Possible courses of action were: (1) To retain the policy of marketing only a single grade of gasoline. (2) To market a regular and a premium grade, similar to competition. (3) To market three grades of gasoline: regular, premium, and superpremium. (4) To continue the "Blue Sunoco" grade, but with an "octane concentrate" which could be custom blended at the pump to produce a wide range of fuels. This article explains how the group provided management with the data necessary to make the decision.</p> |