Research & Other Applications of the Marketing Abstracts

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Gross, Walter
In: Journal of Marketing, 42, 1978, 2, p. 32-37
published:
American Marketing Association
Media Type: Article, E-Article

Not logged in

further information
Physical Description: 32-37
ISSN: 0022-2429
published in: Journal of Marketing
Language: English
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VII Archive
JSTOR Business II Archive
Table of Contents

<p>How to use the Marketing Abstracts section more effectively.</p>