Bibliographic Details
Authors and Corporations: Wheatley, John J., Gordon, Guy G.
In: Journal of Marketing, 35, 1971, 4, p. 21-28
published:
American Marketing Association
Media Type: Article, E-Article

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further information
Physical Description: 21-28
ISSN: 0022-2429
published in: Journal of Marketing
Language: English
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VII Archive
JSTOR Business II Archive
Table of Contents

<p>Laws to limit the rate of interest or service charges on consumer credit are presented as consumer protection devices on the grounds that credit grantors have an advantage over their customers. Opponents of such laws argue that they impair the free market process, that consumers will have to pay credit costs indirectly (such as through increased prices), and that low-income consumers may be forced out of regular credit channels and into the arms of illegal loan sharks. This article summarizes a study to determine the impact of a credit rate limitation law on businesses and consumers.</p>