Would You Want Your Son to Marry a Marketing Lady?

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Bibliographic Details
Authors and Corporations: Farmer, Richard N.
In: Journal of Marketing, 41, 1977, 1, p. 15-18
published:
American Marketing Association
Media Type: Article, E-Article

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further information
Physical Description: 15-18
ISSN: 0022-2429
published in: Journal of Marketing
Language: English
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VII Archive
JSTOR Business II Archive
Table of Contents

<p>The author of "Would You Want Your Daughter to Marry a Marketing Man?" which created a stir when it appeared in JM ten years ago, reverses his field... in more ways than one.</p>