| Authors and Corporations: | , , , , , |
|---|---|
| In: | Journal of Consumer Psychology, 14, 2004, 1/2, p. 151-158 |
| published: |
Lawrence Erlbaum Associates
|
| Media Type: | Article, E-Article |
| Physical Description: | 151-158 |
|---|---|
| ISSN: |
1057-7408
|
| published in: | Journal of Consumer Psychology |
| Language: | English |
| Collection: | sid-55-col-jstoras4 JSTOR Arts & Sciences IV Archive |
<p>The consumption of spectacular experience is of increasing interest to consumer researchers. Much of this consumption occurs in themed environments. These environments arouse and motivate consumers in multifaceted ways. In this article, we explore the ways in which gendered behavior is elicited and enacted in a sports bar venue. Using ethnographic methods, we examine male role behavior as it is exhibited at ESPN Zone Chicago. We enfold our interpretation of this behavior in theorizing about sport, spectacle, and mass mediation.</p> |