APA Citation

Rajiv, S.(2002). Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence. Marketing Science, 21(1), 74-96.

MLA Citation

Rajiv, Surendra. "Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence". Marketing Science, 21.1 ( 2002 ): 74-96.

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