Shen, F.(2007). Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations. Journal of Advertising, 36(1), 69-80.
MLA CitationShen, Fuyuan. "Contextual Priming and Applicability: Implications for Ad Attitude and Brand Evaluations". Journal of Advertising, 36.1 ( 2007 ): 69-80.
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