| Authors and Corporations: | , |
|---|---|
| In: | Journal of Public Policy & Marketing, 29, 2010, 1, p. 123-137 |
| published: |
American Marketing Association
|
| Media Type: | Article, E-Article |
| Physical Description: | 123-137 |
|---|---|
| ISSN: |
0743-9156
|
| published in: | Journal of Public Policy & Marketing |
| Language: | English |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>Community action research is an alternative research method that uses the community as the unit of analysis. This approach forges research alliances with relevant stakeholders in the community to explore and develop solutions to local problems. The authors explain this broad research approach and explore the principles that guide this methodology. In particular, the focus of this article is on the complexities and dilemmas of conducting community action research. The authors use the findings from a field study to illustrate these issues.</p> |