Is scent-enhanced memory immune to retroactive interference?

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Bibliographic Details
Authors and Corporations: Morrin, Maureen, Krishna, Aradhna, Lwin, May O.
In: Journal of Consumer Psychology, 21, 2011, 3, p. 354-361
published:
Elsevier
Media Type: Article, E-Article

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further information
Physical Description: 354-361
ISSN: 1057-7408
published in: Journal of Consumer Psychology
Language: English
Collection: sid-55-col-jstoras4
JSTOR Arts & Sciences IV Archive
Table of Contents

<p>Research shows that scent enhances memory for associated information. Current debate centers around scent's immunity to "retroactive interference," i.e., reduced memory for earlier-learned information after exposure to additional, subsequently-learned information. This paper demonstrates that scent-enhanced memory is indeed prone to retroactive interference, but that some of the information lost is restored using a scent-based retrieval cue. Two process explanations for interference effects are proposed, with the evidence providing more support for an inhibition rather than a response competition explanation. The results enhance our understanding of the encoding and retrieval of olfactory information from long-term memory, and reasons why interference occurs.</p>