Beteiligte: | , , |
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In: | The Journal of Consumer Affairs, 16, 1982, 2, S. 347-361 |
veröffentlicht: |
University of Wisconsin Press
|
Medientyp: | Artikel, E-Artikel |
Umfang: | 347-361 |
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ISSN: |
0022-0078
1745-6606 |
veröffentlicht in: | The Journal of Consumer Affairs |
Sprache: | Englisch |
Schlagwörter: | |
Kollektion: | sid-55-col-jstorbusiness4archive sid-55-col-jstorbusiness JSTOR Business IV Archive JSTOR Business & Economics |
<p>Consumer protection agencies can improve their responsiveness and productivity by gathering and using market information to develop social marketing programs. The authors propose a strategic model using consumer complaint data and examine its application in the design of an information system for the Connecticut Department of Consumer Protection. Results obtained from this system are presented to illustrate how the analysis of complaint data can be used in formulating a consumer protection strategy.</p> |