Developing an Information-Based Marketing Strategy for a Consumer Protection Agency: A Case Study

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Bibliographic Details
Authors and Corporations: HEMPEL, DONALD J., LARIC, MICHAEL V., TUCKER, LEWIS R.
In: The Journal of Consumer Affairs, 16, 1982, 2, p. 347-361
published:
University of Wisconsin Press
Media Type: Article, E-Article

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further information
Physical Description: 347-361
ISSN: 0022-0078
1745-6606
published in: The Journal of Consumer Affairs
Language: English
Subjects:
RESEARCH NOTES
Collection: sid-55-col-jstorbusiness4archive
sid-55-col-jstorbusiness
JSTOR Business IV Archive
JSTOR Business & Economics
Table of Contents

<p>Consumer protection agencies can improve their responsiveness and productivity by gathering and using market information to develop social marketing programs. The authors propose a strategic model using consumer complaint data and examine its application in the design of an information system for the Connecticut Department of Consumer Protection. Results obtained from this system are presented to illustrate how the analysis of complaint data can be used in formulating a consumer protection strategy.</p>