Bibliographic Details
Authors and Corporations: Bradlow, Eric T., Coughlan, Anne T.
In: Marketing Science, 28, 2009, 3, p. 403-404
published:
Institute for Operations Research and the Management Sciences
Media Type: Article, E-Article

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further information
Physical Description: 403-404
ISSN: 0732-2399
1526-548X
published in: Marketing Science
Language: English
Collection: sid-55-col-jstoras4
sid-55-col-jstorbusiness1archive
sid-55-col-jstorbusiness
JSTOR Arts & Sciences IV Archive
JSTOR Business I Archive
JSTOR Business & Economics