APA Citation

Lilien, G L.(2013). Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects. Marketing Science, 32(2), 229-245.

MLA Citation

Lilien, Gary L. "Effective Marketing Science Applications: Insights From the ISMS-MSI Practice Prize Finalist Papers and Projects". Marketing Science, 32.2 ( 2013 ): 229-245.

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