APA Citation

Toubia, O.(2013). Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?Marketing Science, 32(3), 368-392.

MLA Citation

Toubia, Olivier. "Intrinsic Vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?" Marketing Science, 32.3 ( 2013 ): 368-392.

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