| Authors and Corporations: | , |
|---|---|
| In: | Journal of Public Policy & Marketing, 2, 1983, p. 136-152 |
| published: |
Division of Research, Graduate School of Business Administration, University of Michigan
|
| Media Type: | Article, E-Article |
| Physical Description: | 136-152 |
|---|---|
| ISSN: |
0743-9156
|
| published in: | Journal of Public Policy & Marketing |
| Language: | English |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>This article describes the results of an investigation that sought to identify energy-responsible individuals in terms of several demographic and socioeconomic characteristics. A comprehensive index of energy consumption including home, intercity travel, and vacation activities was developed for nearly 2000 people. Individuals who behaved in an energy-efficient manner tended to be older consumers with below-average incomes. Market segmentation strategies designed to reduce energy consumption within various user segments are described.</p> |