| Authors and Corporations: | |
|---|---|
| In: | Journal of Public Policy & Marketing, 20, 2001, 2, p. 151-169 |
| published: |
American Marketing Association
|
| Media Type: | Article, E-Article |
| Physical Description: | 151-169 |
|---|---|
| ISSN: |
0743-9156
|
| published in: | Journal of Public Policy & Marketing |
| Language: | English |
| Subjects: | |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras6 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VI Archive JSTOR Business II Archive |
<p>This study shows the value of ethnographic research in driving marketing policy in Third World economic development. In the controversy surrounding the World Bank's Structural Adjustment Program, the government of Niger and its multilateral partners sought to identify policy interventions that would promote export marketing growth. The study aims for a programmatic evaluation of onion marketing in West Africa. In addition, it assesses the distribution of benefits to participants in the marketing channel and evaluates widespread negative perceptions of marketing intermediaries.</p> |