A Comment on Selected Wilkie and Moore: Inspired Commentaries in "The Sages Speak"

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Bibliographic Details
Authors and Corporations: Gaski, John F.
In: Journal of Public Policy & Marketing, 26, 2007, 1, p. 126-130
published:
American Marketing Association
Media Type: Article, E-Article

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further information
Physical Description: 126-130
ISSN: 0743-9156
published in: Journal of Public Policy & Marketing
Language: English
Subjects:
Essays and Commentaries
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras6
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VI Archive
JSTOR Business II Archive
Table of Contents

<p>The author addresses the concerns expressed by some scholars in "The Sages Speak" special section of the Spring 2005 issue of Journal of Public Policy &amp; Marketing—prominently, those of McAlister and, especially, Morris Holbrook—in response to Wilkie and Moore's (2003) "4 Eras" article. The author also offers a resolution to some earnest but possibly overdrawn differences within the marketing academic profession. Although the junction between these issues and the public policy domain may initially seem tenuous, it is brought out in this essay.</p>