APA Citation

Anderson, E T.(2004). Long-Run Effects of Promotion Depth on New versus Established Customers: Three Field Studies. Marketing Science, 23(1), 4-20.

MLA Citation

Anderson, Eric T. "Long-Run Effects of Promotion Depth On New Versus Established Customers: Three Field Studies". Marketing Science, 23.1 ( 2004 ): 4-20.

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