Viswanathan, M.(2005). Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management. Journal of Marketing, 69(1), 15-31.
MLA CitationViswanathan, Madhubalan. "Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management". Journal of Marketing, 69.1 ( 2005 ): 15-31.
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