Villas-Boas, J M.(2005). Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace. Journal of Marketing Research, 42(1), 83-95.
MLA CitationVillas-Boas, J. Miguel. "Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace". Journal of Marketing Research, 42.1 ( 2005 ): 83-95.
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