| Authors and Corporations: | , |
|---|---|
| In: | Journal of Marketing Research, 8, 1971, 4, p. 443-448 |
| published: |
American Marketing Association
|
| Media Type: | Article, E-Article |
| Physical Description: | 443-448 |
|---|---|
| ISSN: |
0022-2437
|
| published in: | Journal of Marketing Research |
| Language: | English |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>This article describes a field experiment which uses the Delphi Process to assign subjective probabilities to the set of possible demand levels for a company's product. The method is validated by the use of questions to which the "correct" answers are known.</p> |