| Titel: | The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality; |
|---|---|
| Beteiligte: | |
| In: | Journal of Marketing Research, 14, 1977, 2, S. 181-186 |
| veröffentlicht: |
American Marketing Association
|
| Medientyp: | Artikel, E-Artikel |
| Umfang: | 181-186 |
|---|---|
| ISSN: |
0022-2437
|
| veröffentlicht in: | Journal of Marketing Research |
| Sprache: | Englisch |
| Kollektion: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |
<p>Perceived quality appears to be associated consistently with high prestige stores, high prices, and physical attributes of products such as color. Consumer income and educational level also affect perceptions of quality. These consumer demographic characteristics interact with each other and with the marketing mix in a complex manner.</p> |