Statement Polarity in Attitude Studies

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Bibliographic Details
Authors and Corporations: Falthzik, Alfred M., Jolson, Marvin A.
In: Journal of Marketing Research, 11, 1974, 1, p. 102-105
published:
American Marketing Association
Media Type: Article, E-Article

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further information
Physical Description: 102-105
ISSN: 0022-2437
published in: Journal of Marketing Research
Language: English
Subjects:
Research Notes and Communications
Collection: sid-55-col-jstorbusiness
sid-55-col-jstoras7
sid-55-col-jstorbusiness2archive
JSTOR Business & Economics
JSTOR Arts & Sciences VII Archive
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