Sharits, D.(1983). Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach. Journal of Marketing Research, 20(1), 64-73.
MLA CitationSharits, Dean. "Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach". Journal of Marketing Research, 20.1 ( 1983 ): 64-73.
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