Kumar, N.(2001). Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through. Marketing Science, 20(4), 382-404.
MLA CitationKumar, Nanda. "Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through". Marketing Science, 20.4 ( 2001 ): 382-404.
Remember to check citations for accuracy before including them in your work.