| Authors and Corporations: | |
|---|---|
| In: | Journal of Marketing, 66, 2002, 1, p. 120-126 |
| published: |
American Marketing Association
|
| Media Type: | Article, E-Article |
| Physical Description: | 120-126 |
|---|---|
| ISSN: |
0022-2429
|
| published in: | Journal of Marketing |
| Language: | English |
| Subjects: | |
| Collection: | sid-55-col-jstorbusiness sid-55-col-jstoras7 sid-55-col-jstorbusiness2archive JSTOR Business & Economics JSTOR Arts & Sciences VII Archive JSTOR Business II Archive |