The discourse of western marketing professionals in central and eastern Europe: Their role in the cr...

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Bibliographic Details
Title: The discourse of western marketing professionals in central and eastern Europe: Their role in the creation of a context for marketing and advertising messages;
In: Discourse & society, 9, 1998, 3
Media Type: Article, E-Article

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further information
ISSN: 0957-9265
published in: Discourse & society
Collection: OLC SSG Medien- / Kommunikationswissenschaft
OLC SSG Sozialwissenschaften