Iyengar, S.(1994). Riding the Wave and Claiming Ownership over Issues: The Joint Effects of Advertising and News Coverage in Campaigns. Public opinion quarterly, 58(3),
MLA CitationIyengar, Shanto. "Riding the Wave and Claiming Ownership Over Issues: The Joint Effects of Advertising and News Coverage in Campaigns". Public Opinion Quarterly, 58.3 ( 1994 )
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