The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing...

Saved in:

Favorite

Bibliographic Details
Title: The Impact of Program Context on Motivational System Activation and Subsequent Effects on Processing a Fear Appeal;
Authors and Corporations: Latour, Michael, Braun-Latour, Kathryn, Reichert, Tom
In: Journal of advertising, 35, 2006, 3
Media Type: Article, E-Article

Not logged in

further information
ISSN: 0091-3367
published in: Journal of advertising
Collection: OLC SSG Medien- / Kommunikationswissenschaft
OLC SSG Wirtschaftswissenschaften