Visual Attention to Programming and Commercials: The Use of In-home Observations

Saved in:

Favorite

Bibliographic Details
Authors and Corporations: Cameron, Glen T., White, Candace McKearney
In: Journal of advertising, 24, 1995, 1
Media Type: Article, E-Article

Not logged in

further information
ISSN: 0091-3367
published in: Journal of advertising
Collection: OLC SSG Medien- / Kommunikationswissenschaft
OLC SSG Wirtschaftswissenschaften