The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad

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Bibliographic Details
Authors and Corporations: Lee, Myung Soo, Sauer, Paul L.
In: Journal of advertising, 24, 1995, 1
Media Type: Article, E-Article

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further information
ISSN: 0091-3367
published in: Journal of advertising
Collection: OLC SSG Medien- / Kommunikationswissenschaft
OLC SSG Wirtschaftswissenschaften