Responses to Humorous ADS: Does Audience Involvement Matter?

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Bibliographic Details
Authors and Corporations: Zinkhan, George
In: Journal of advertising, 35, 2006, 4
Media Type: Article, E-Article

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further information
ISSN: 0091-3367
published in: Journal of advertising
Collection: OLC SSG Medien- / Kommunikationswissenschaft
OLC SSG Wirtschaftswissenschaften