| Title: | Psychophysiological and Memory Effects of Negative Political ADS: Aversive, Arousing, and Well Remembered; |
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| Authors and Corporations: | , |
| In: | Journal of advertising, 36, 2007, 4 |
| Media Type: | Article, E-Article |
| ISSN: |
0091-3367
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| published in: | Journal of advertising |
| Collection: | OLC SSG Medien- / Kommunikationswissenschaft OLC SSG Wirtschaftswissenschaften |