Kerkhof, P.(2008). Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion. Journal of applied communication research, 36(2),
MLA CitationKerkhof, Peter. "Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence On Persuasion". Journal of Applied Communication Research, 36.2 ( 2008 )
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