Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message...

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Bibliographic Details
Title: Improving the Effectiveness of Fundraising Messages: The Impact of Charity Goal Attainment, Message Framing, and Evidence on Persuasion;
Authors and Corporations: Kerkhof, Peter, Kuiper, Joyce
In: Journal of applied communication research, 36, 2008, 2
Media Type: Article, E-Article

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further information
ISSN: 0090-9882
published in: Journal of applied communication research
Collection: OLC SSG Psychologie
OLC SSG Medien- / Kommunikationswissenschaft