Shyam Sundar, S.(2010). Relevance to the Rescue: Can "Smart Ads" Reduce Negative Response to Online Ad Clutter?Journalism & mass communication quarterly, 87(2),
MLA CitationShyam Sundar, S. "Relevance to the Rescue: Can "Smart Ads" Reduce Negative Response to Online Ad Clutter?" Journalism & Mass Communication Quarterly, 87.2 ( 2010 )
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