The Journal of Advertising: Historical, Structural, and Brand Equity Considerations

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Bibliographic Details
In: Journal of advertising, 44, 2015, 1
Media Type: Article, E-Article

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further information
ISSN: 0091-3367
published in: Journal of advertising
Language: English
Collection: OLC SSG Medien- / Kommunikationswissenschaft
OLC SSG Wirtschaftswissenschaften
Table of Contents

In this article, I provide thoughts pertinent to my time as editor of the Journal of Advertising (JA). In this context, I offer recollections on the practice of editing JA almost 20 years ago, perspectives on the efficacy of replication research and literature reviews as components of what appears in JA, ideas on possible additions to JA's structure, and concluding thoughts on the importance of maintaining JA's brand equity.