Children's understanding of television advertising: a qualitative approach.

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Bibliographic Details
Authors and Corporations: Oates, Caroline, Blades, Mark, Gunter, Barrie, Don, Jacquie
published: 2003
Part of: , Journal of marketing communications, 9/2003/2, S. 59-71.
Media Type: Article, E-Article

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This title is recorded in the IZI database of the International Central Institute for Youth and Educational Television.

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