Identifying determinants of young children's brand awareness: Television, parents, and peers.

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Bibliographic Details
Authors and Corporations: Valkenburg, Patti M., Buijzen, Moniek
published: 2005
Part of: , Applied developmental psychology, 26/2005/4, S. 456-468.
Media Type: Article, E-Article

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This title is recorded in the IZI database of the International Central Institute for Youth and Educational Television.

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